donna
fang
product designer based in San Diego, CA
Berify — Rewards & Loyalty Program
I designed a Rewards & Loyalty app where customers earn points and redeem for prizes by interacting with Berify products. The objective was to increase app engagement, active users, and adoption from Berify partner brands.
Lemonade.TV — Live shop & entertainment platform
I led and executed design efforts as the sole designer for a comprehensive product overhaul, managing the process from beginning to end.
The objective was to meet new business requirements and enhance the UI/UX of the shop and chat interfaces across both the dashboard and app.
Berify — Blockchain authentication & engagement platform
As the sole designer at Berify, I spearheaded, conceptualized, and delivered all design initiatives across both the mobile app and web dashboard platforms.
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IKE (Coming Soon)
Berify Tools
NFC Cards
Illustrations
bite
Lemonade.TV Microsite