donna
fang
product designer based in San Diego, CA
Berify App / Blockchain / Loyalty Program / B2C
Creation of Rewards & Loyalty program
Designed an end-to-end Rewards & Loyalty feature that significantly increased app engagement levels, user retention rates, and new user sign ups.
+67% increase in app user sign ups
+3x increase in new client adoption
+87.5% increase in active Rewards program users
Lemonade.TV App / E-Commerce / Video Sharing / Social Media
Improving Live Shop, Chat, and Video Experience
Redesigned the video and chat experience across both the mobile app and desktop platforms.
+52% increase in overall user experience and satisfaction
+30% increase in conversion rates
Berify App / Blockchain / NFC Technology
Improve NFC Scan Experience
Iterate on the design of the NFC tag scanning experience within the app.
Reduced user frustrations in first time onboarding
Increased reports of smoother scan experience
Decreased need for manual instructions and guidance in scan flow navigation
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IKE (Coming Soon)
Berify Tools
NFC Cards
Illustrations
bite
Lemonade.TV Microsite