berify

Berify is a blockchain authentication and engagement tool for brands to connect with their consumers.

Task
Lead ideation and design of lo-fi to hi-fi wireframes throughout the E2E process for an NFC blockchain driven app and B2B SaaS dashboard

Client
Berify

Year
2019 - Present

Platforms
App, Web, App Clip (iOS)

Design goals

Our platform consists of two components, the dashboard and the app.

The goal of our dashboard project is to design a user friendly interface for brand clients to manage inventory and easily program and customize digital experiences.

The goal of the app project is to design a seamless journey for consumers (end users) to scan NFC tags, access the customized experience built by the brand, and view product details, NFT redemption and giveaway opportunities.

Defining our app and dashboard workflow

Our project uses a dashboard and app to support our two target audiences

  1. Our client's brand

  2. The brand's consumers

Understanding our users

After conducting market research, I discovered key insights that allowed me to better understand our two target audiences.

Dashboard Users

I isolated the primary objective of our dashboard/brand users.

  1. Create personable and consistent connections with their consumers post-purchases

  2. Reward their consumers

To achieve their goals, brands intend on using the Berify dashboard to

  1. Upload and edit customized content into the consumer's scan experience

  2. Customize promotional offering displays and manage campaigns for launch

  3. Manage and assign customized experiences to product SKUs or drops

  4. Monitor engagement through dashboard analytics

App Users

I isolated the primary objective of our app/consumer users.

  1. Engage with the physical product/NFC tag and view the customized experience curated by the brand.

To achieve their goals, brands intend on using the Berify App to

  1. Scan the physical product/NFC tag

  2. Redeem rewards and enter giveaways

  3. View product details and authentication certification

defining design goals

dashboard project goal

Design a user-friendly interface for brand clients to manage their NFC tags and easily customize the tags' scan experiences. 

App project goal

Design a seamless journey for consumers to scan NFC tags and view the customized experiences built by brands.

To the Drawing Board

After identifying the primary goals of brand and consumer users, I prioritized the following approaches to address the needs of both user groups.

Dashboard

Design a dashboard that is inclusive of a wide spectrum of blockchain expertise/knowledge levels. The dashboard should be informative for users who have a proficient-expert level of blockchain knowledge and are blockchain-tech focused.

The dashboard should be beginner friendly and non-intimidating for users who are new to blockchain and do not have a high interest in the blockchain technology. The customization process will be the most used feature on the dashboard. This workflow should be simple to use and allows for easy editing and publishing.

App

Design an app that is streamlined for the scan experience. The app should contain an efficient scan workflow and require the least user education.